Digital Marketing Executive

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Job Description

JOB DESCRIPTION
Position: Digital & Growth Executive
Department: Marketing
Reporting To: Manager
Employment Type: Full-Time
Role Summary
The Digital & Growth Executive is responsible for managing digital growth channels including
App (Uengage) coordination, WhatsApp marketing support, Swiggy & Zomato marketplace
coordination, social media execution, influencer marketing coordination, and structured
reporting. The role focuses on improving digital sales, competitive positioning, and data-driven
decision making.
Key Responsibility Areas (KRAs)
1. App & CRM Management (Uengage & WhatsApp)
 Coordinate with Uengage POC for product and price updates
 Plan and coordinate push notifications
 Resolve store queries related to application through coordination
 Coordinate weekly store-wise sales and offer tracking report
 Coordinate WhatsApp marketing campaigns
Success Metrics:
 Zero pricing mismatches
 Timely push notifications execution
 Weekly reporting
2. Marketplace Growth (Swiggy & Zomato)
 Implement menu laddering strategy
 Conduct offer benchmarking and competitor tracking
 Coordinate with Swiggy & Zomato POCs for updates
 Prepare competition benchmarking reports
 Track marketplace performance trends
Success Metrics:
 Timely marketplace reporting
 Improved competitive positioning
 Strategic menu and offer optimization
3. Social Media & Influencer Marketing
 Creating social media calender
 Coordinate influencer marketing
 Track digital competitor activities
 Prepare monthly performance and insight report
Success Metrics:
 100% calendar adherence
 Monthly engagement tracking
 Improved digital reach and consistency
Required Skills & Qualifications
 Bachelor’s degree in Marketing / Business or related field
 Strong analytical and Excel skills
 Understanding of Swiggy, Zomato, CRM and digital marketing platforms
 Strong reporting and presentation skills
 Data-driven mindset with attention to detail
Good to have :
 Passion for photography, owns a camera or good video shooting skills through phone.
 Basic level of editing skills.
 Understanding of marketing concepts.

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