Key Responsibilities ? Plan, create, and optimise Meta (Facebook & Instagram) ad campaigns for D2C brands. ? Conduct audience research, competitor analysis, and build performance-driven strategies. ? Manage full-funnel campaigns—awareness, consideration & conversion. ? Track daily performance metrics (CPA, ROAS, CPC, CTR, CPM). ? Implement A/B testing on creatives, audience sets, landing pages, and copy. ? Coordinate with the design & content team to develop high-performing ad creatives. ? Prepare weekly & monthly performance reports. ? Maintain budgets and ensure efficient scaling without compromising profitability. ? Stay updated with Meta algorithm changes, ad policies, and D2C trends.
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