Performance Marketing Manager

Job Highlights

Job Description

Key Responsibilities
? Plan, create, and optimise Meta (Facebook & Instagram) ad campaigns for D2C
brands.
? Conduct audience research, competitor analysis, and build performance-driven
strategies.
? Manage full-funnel campaigns—awareness, consideration & conversion.
? Track daily performance metrics (CPA, ROAS, CPC, CTR, CPM).
? Implement A/B testing on creatives, audience sets, landing pages, and copy.
? Coordinate with the design & content team to develop high-performing ad creatives.
? Prepare weekly & monthly performance reports.
? Maintain budgets and ensure efficient scaling without compromising profitability.
? Stay updated with Meta algorithm changes, ad policies, and D2C trends.

Job requirements

Other Details

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