Digital Marketing Executive

Job Highlights

Job Description

job Summary

We are looking for a results-focused Digital Marketing professional with hands-on experience in real estate lead generation. The role demands strong execution across paid ads, social media, and property portals with a clear goal: quality leads and site visit conversions.

If you’ve only boosted posts and never tracked CPL or ROI, this role is not for you.

Key Responsibilities
Lead Generation & Performance Marketing

Plan, execute, and optimize Meta (Facebook/Instagram) & Google Ads campaigns

Generate high-quality buyer and investor leads for residential/commercial projects

Track CPL, CPA, CTR, conversions, and ROI

Manage landing pages, lead forms, and CRM integrations

Social Media & Content

Handle social media accounts (Instagram, Facebook, LinkedIn)

Plan content around projects, amenities, location advantages, offers, walkthroughs

Coordinate with designers/video editors for creatives & reels

Run retargeting campaigns for warm audiences

Portals & Listings

Manage property listings on 99acres, Magicbricks, Housing.com, etc.

Optimize project descriptions, images, and lead responses

Track portal performance and lead quality

Analytics & Reporting

Daily and weekly performance reports

Analyze campaign data and suggest improvements

Monitor competitors’ digital strategies

Job requirements

Other Details

About Company