Performance Marketing Manager

Job Highlights

Job Description

Build and manage acquisition campaigns across various channels including social, SEM, SEO, and display to drive revenue and increase ROI.
* Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
* Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
* Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
* Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
* Work with creative and marketing teams to test strategies and innovation.
* Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.


Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
* In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
* Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.
* Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

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