Job Description

• Create, manage, and optimize paid ad campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram). • Conduct keyword research, audience targeting, and competitor analysis. • Design and test ad creatives, copies, and landing pages for best results. • Monitor daily ad performance, adjust bids, and reallocate budgets as needed. • Generate campaign reports with KPIs like CTR, CPC, CPM, Conversion Rate, ROAS. • Set up pixel tracking, UTM parameters, and conversion tracking for accurate results. • A/B test ads and landing pages to improve performance. • Stay updated with latest trends in performance marketing and platform algorithm changes.