In modern times, there is competition in the job market, which is why employers are more choosy. Because they have a variety of candidates, they want to choose the right candidate who is efficient for their company. So, the employer asks many questions, some of which are not directly connected with their duties. One of them is “What do you know about our company?” This question seems to be tricky, but this help to examine the candidate’s capability to handle this in an interview.

Some candidates tackle it very smartly, while some of them are nervous and confused about their answer. Candidates should focus on their interview thinking before answering and take a moment to understand the question. These tricks help you simplify your answer.

In this article, you learn about why recruiter asks this questions and how to answer them. Some sample answer also given in this blog that can help you in your interview and simply crack it without any hesitation.

Why interviewer ask the question “What Do You Know About Our Company?”

Generally, interviewers ask this question to see the preparation of the candidate and analyse how much he is interested in this role or company and how much he researched about the company. Some points are given below for your better understanding.

Understanding your interest in this opportunity

Recruiters are more focused on the selection of candidates. By this, they analyse how much you are involved in this interview. Your involvement shows your interest in the opportunity. They prefer professionals who are passionate about the company. How deeply do you know about the company that you are applying for? This shows your interest.

To know your work ethic.  

These types of questions helps recruiter to check out your soft skills. Through this the evaluate how much time you gave in search of the company and how you are passionate about your work. It shows how much you put into preparing interview.

To analyse the level of your professionalism

A candidate who can answer such a question well is likely to be ambitious and committed to career development. These are good signs that the candidate will be able to prove professional behaviour. Answering such a question also requires you to perform additional research, which itself can indicate your ability to search for more information yourself when facing work challenges.

Sample answers for “What Do You Know About Our Company?”

Here are some sample answers of all types which works in your interview.

Professional and Well-Researched Answer

I have done research on your company, and I have learned that you place much emphasis on quality, customer satisfaction, and innovation. From the projects you have undertaken in recent times, you are on an upward trajectory. The emphasis you place on teamwork and growth is also something that has drawn me to this opportunity.

Fresher-Friendly Answer

I have gone through your website and social media pages. I have learned that your company is working in a professional environment with good learning opportunities. I think that as a fresher, this is the right place for me to enhance my skills.

Experienced Candidate

Your company has a good reputation in the industry for quality work and good client relationships. In addition, I have seen that your company focuses on the growth of employees and technology. With my experience, I think that I would be able to make a difference and grow with the company.

Short & Smart Answer (For Quick Interviews)

I am aware that your company is recognised for its professionalism, quality services, and growth opportunities. That is why I am interested in becoming part of your team.

Creative + confident

What attracted me most about your company is your work culture and innovation. You don’t just build products/services; you build careers. That’s why I see this as a long-term opportunity for myself.

How to Answer “What Do You Know About Our Company?”

Here are step-by-step process of how to answer “what do you know about our company?”

Briefly explain the company.

From my research, I have discovered that your company was founded with the vision of offering quality services in your sector. Your company is dedicated to offering genuine products and solutions to your clients. Over the years, the company has established itself in the market by adhering to the highest standards and professional working ethics. This indicates that the company is stable and committed to long-term growth.

Mission and Values

Your company is deeply rooted in customer satisfaction, honesty, and integrity. Your company is dedicated to teamwork, accountability, and a culture of continuous improvement. I appreciate the fact that your company is committed to establishing strong relationships with your clients and employees.

Achievements and growth

I am aware of your company’s achievements and growth. Your company have goodwill in the job market through your goods and services, which builds client trust in the market. Your company accomplish successful projects. This progress shows that the company is going in the right direction. So, it motivates me to join this company.

My contribution

I am eager to learn new things, and I am passionate about my work. I am a hardworking and motivated employee who contributes to your company's success. I am confident that my dedication and performance will help to achieve your organisational goal. I complete my duties efficiently and effectively.

Positive ending

Overall, I feel that your company is the right place to learn and grow a career. I am impress about your work culture, commitment, vision, and way of working, which help my long-term career growth. I would be proud to be a part of your company, and I give my best for the company’s continued progress.

FAQs About “What Do You Know About Our Company?”

Q 1. Why did you choose to apply to our company?  

Answer: I decided to apply because your organisation has a solid reputation, a positive workplace environment, and excellent opportunities for advancement that align with my professional aspirations.

Q2. What do you like most about our company?  

Answer: I appreciate your emphasis on client satisfaction, collaboration, and ongoing development, which makes the company dependable and professional.

Q 3. How did you learn about our company?  

Answer: I discovered your company through your website, social media platforms, and employee feedback, which provided me with a clear insight into your operations.

Q 4. What makes our company different from others?  

Answer: Your high-quality services, encouraging leadership, and dedication to innovation set your company apart in the industry.

Q5. How can you contribute to our company’s success?  

Answer: With my abilities, commitment, and eagerness to grow, I can help enhance performance and support the company's expansion.