Career Advice

How to Become a Social Media Manager in India

Published on by Lakshita Sharma

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Learn how to become a Social Media Manager in India with key skills, tools, certifications, salary insights, and step-by-step career guidance for beginners.

The current digital-first era has seen organisations seeking talent that can help them establish their digital presence. But aspiring social media managers in India often find it difficult to learn how to kick off their own social media management career. With the constantly changing digital platform, increasing competition, and the need for quality digital content, it becomes difficult.

However, here is some positive news – becoming a social media manager requires some skills, experience, and planning. Through this blog, you would learn step by step on how to attain that dream job that you are aspiring for whether you are a fresher or an individual with experience in some other profession.

At the end of this blog, you’ll have the necessary roadmap on the competencies, tools, and strategies essential for an individual to become an accomplished social media manager in India.

Key Takeaways:

  • Learn about content production, analytics, and social networking.
  • Begin with internships, freelance work, or personal branding.
  • Relevant courses increase credibility and employment opportunities.
  • Stay updated on trends, algorithms, and updates on social media platforms.

What Does a Social Media Manager Do?

The Social Media Manager will develop, manage, and grow a company's social media presence on platforms such as Instagram, Facebook, LinkedIn, Twitter, and TikTok. He or she will strive to entertain the audience, build brand awareness, drive traffic, and support marketing objectives.

Key Responsibilities of a Social Media Manager

  • Texting, image designing, video, reel, and story scheduling are included.
  • Ensure content is on-brand and aligned with brand voice and strategy.
  • Develop and execute plans in social media.
  • Target specific target groups and design the campaign accordingly.
  • Answer comments, messages, and mentions from followers.
  • To build strong relationships with the online community
  • Track metrics such as engagement and reach, or even follower growth.
  • Prepare reports to measure campaign performance and return on investment.

Types of Social Media Managers

There are several types of social media managers. These types help clarify what a social media manager exactly is. They are divided into parts.  

1. Content Social Media Manager

Concentrates on content creation and curation to engage audiences on platforms such as Instagram, Facebook, LinkedIn, and Twitter. Applies content strategies to raise brand awareness.

2. Community Social Media Manager

Dealing with followers, commenting, and messaging, as well as the development of a social media community. Customer engagement is also a goal of this application.

3. Social Media Marketing Manager

Develops and executes paid marketing campaigns, monitors analytics, and seeks to convert more people using social media platforms through ads.

4. Analytics & Strategy Social Media Manager

Analyses metrics, measures the effectiveness of the campaigns, and creates strategies to enhance ROI.

5. Influencer & Partnerships

Works with influencers, manages partnerships, and uses influencer marketing to promote the brand.

What are the required skills and qualities to become a social media manager?

Skills and qualities help to upgrade your job position, and they are beneficial for your future job positions. Here are some skills and qualities of a social media manager.

1. Content Creation Skills

  • Ability to create engaging posts, graphics, video, and stories.
  • Basic knowledge of design tools-Canva/Photoshop and video editing.

2. Communication Skills

  • Clear, persuasive writing for captions, posts, and comments.
  • Verbal skills for brand voice consistency.

3. Analytical Skills

  • Knowledge of social media metrics: engagement, reach, conversions.
  • Ability to interpret data to improve strategy.

4. Creative processes

  • Thinking outside the box for campaigns and trends.
  • Ability to make content stand out in a crowded feed.

5. Time Management

  • Scheduling posts, running campaigns, and multi-account management efficiently.
  • Meet deadlines regularly.

6. Knowledge of Marketing

  • Social media marketing strategies and paid advertisements.
  • Experience and knowledge of SEO, using hashtags, and audience targeting.

7. Adaptivity 

  • Keep up to date with changes to the platform, trends, and algorithms.
  • Quick to adjust strategies as needed.

8. Customer Service Skills

  • Professionally handle audience queries, complaints, and engagement.

9. Strategic Thinking

  • Creating content calendars, campaigns, and growth strategies that complement business objectives.

10. Teamwork

  • Liaising effectively with designers, marketers, and other departments.

What courses and certifications are required for becoming a social media manager

There are certifications and courses which helpful in becomig social media manager.

Courses to Become a Social Media Manager

  • Digital Marketing Course- Study SEO, Email Marketing, Content Marketing, Online Ads.
  • Course on Social Media Marketing – Techniques and tactics on Facebook, Instagram, LinkedIn, Twitter, and TikTok.
  • Content Creation & Graphic Design – Master Canva, Adobe Spark, Figma, and basic video editing for social media graphics.
  • Social Media Analytics & Reporting – Learn Google Analytics, social media insights, and campaign tracking.
  • Paid Advertising & Campaign Management – Understand the management of Facebook Ads, Instagram Ads, and LinkedIn Ads.
  • Community Management & Engagement – Strategies for managing online communities and encouraging community engagement.

Certifications for Social Media Manager

  • Facebook Blueprint Certification – Facebook & Instagram ad specialist skills.
  • Hootsuite Social Marketing Certification – Fully equipped with social media management expertise.
  • Google Digital Garage Certification - The basics of digital marketing and search engine optimisation.
  • Google Analytics Individual Qualification (GAIQ) – Skills in Google Analytics and reporting
  • LinkedIn Marketing Solutions Certification – LinkedIn content and advertising strategies.

Top Social Media Jobs in India: Roles, Skills, Salary & Scope

The social media industry in India is booming, offering multiple career paths. Here’s a breakdown of the top social media jobs you can pursue:

1. Social Media Manager

Role: Manage brand presence on platforms like Instagram, Facebook, Twitter, and LinkedIn. Create content strategies, monitor engagement, and report analytics.
Skills Required: Content creation, social media strategy, analytics, communication, tools like Hootsuite, Canva, Buffer.
Salary: ₹2.5–₹15 LPA (entry to senior-level).

2. Social Media Executive / Specialist

Role: Assist managers in executing social media campaigns, creating posts, scheduling content, and community engagement.
Skills Required: Basic content creation, social media tools, communication, trend awareness.
Salary: ₹2–4 LPA (entry-level).

3. Content Creator for Social Media

Role: Develop engaging content for posts, reels, videos, blogs, and graphics tailored for social platforms.
Skills Required: Graphic design, video editing, creativity, writing, and understanding of social trends.
Salary: ₹2–6 LPA (freelancing may vary).

4. Social Media Analyst

Role: Track metrics, analyse social media campaigns, and suggest improvements to increase engagement and ROI.
Skills Required: Analytics, Excel/Google Sheets, reporting tools, SEO knowledge.
Salary: ₹3–7 LPA.

5. Influencer Marketing Manager

Role: Collaborate with influencers to promote products, manage campaigns, and track performance.
Skills Required: Communication, negotiation, social media trends, and marketing analytics.
Salary: ₹4–10 LPA.

6. Community Manager

Role: Build and manage online communities, respond to queries, and engage audiences to enhance loyalty.
Skills Required: Communication, problem-solving, social listening, and content moderation.
Salary: ₹3–8 LPA.

7. Paid Social Media Specialist

Role: Run paid ad campaigns on Facebook, Instagram, LinkedIn, or Google. Optimise ad performance and budgets.
Skills Required: Paid advertising, analytics, ad design, targeting strategies.
Salary: ₹4–12 LPA.

Best Job Portals to Apply for Social Media Manager Jobs in India

  1. Jobipo
  2. LinkedIn Jobs
  3. Naukri.com 
  4. Indeed, India 
  5. Glassdoor 
  6. Monster India 
  7. Shine.com 
  8. Freshersworld 
  9. Internshala
  10. Upwork & Fiverr

FAQs

Q1. What are the skills required to become a Social Media Manager in India?

Content creation, social media marketing, analytics, communications, and graphic design skills would be required.

Q2. How much a Social Media Manager gets paid in India?

A Social Media Manager in India has an average salary of Rs 3-8 LPA.

Q3. I can be a social media manager without a degree.

Yes! Skills, credentials, and portfolio development are more important than any degree in social media management.

Q4. What courses will assist me in becoming a social media manager in India?

Some of the bestseller courses include Google Digital Marketing, HubSpot Social Media, Coursera, Udemy, and Skillshare.

Q5. How many years of experience are necessary to become a social media manager?

Start as a beginner in internships or freelance jobs – 1 to 2 years of practical experience is sufficient in better-paying jobs.

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